Cocchi Americano was created in 1891 by Giulio Cocchi and since then produced without interruption according to the original recipe. The name "Americano" is both due to the alcohol made bitter ("amaricato") by the addition of herbs and spices, and to the American habit of drinking vermouth with ice and soda. In Cocchi Americano Rosa, the Brachetto d'Acqui wine base provides the white rose and rich berry notes typical of the famous sparkling wine of the same variety, while the addition of rose and ginger to the traditional bitter base provides a rounder profile. Just add club soda or sparkling wine, or add a splash to cocktails for added depth.

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